Many people fondly remember the “good ole’ days.” Back when everyone sat down for Sunday dinner, singing kids played hopscotch in the streets, and couples could get into the drive-in for a nickel—those were the days!
Of course when it comes to graphic design, the nostalgia starts to…wear off. Before the advent of programs like Photoshop and InDesign, creating logos and ads was a significantly more painstaking and time-consuming process than it is now! It involved cutting out pictures and text with razor blades, carefully gluing (or waxing) things in place, and drawing perfectly straight lines, over and over.
Hunter-McMain, Inc. has been in business since 1989—and when we started out, we didn’t even use computers! Our designers can remember back (not so fondly) to long hours cutting and waxing down all the components of an ad until it was just so—only to start over from the beginning when the client decided he wanted a different font or a new image.
In fact, we still have some old design tools sitting around the office! Designers used tools like these to create their designs:
This great video by the publishing and multimedia company Airows shows the pre-computer process of building an ad! Our veteran designers at Hunter-McMain have confirmed that, yes, this is actually how they used to do it. Watch:
BONUS: This beautiful tool is called the “Gentle Rub Electric Eraser.” That’s right, it’s just an eraser. That is ALL it was used for. You’re welcome.