Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of
Image courtesy of

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of
Image courtesy of

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of
Image courtesy of

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:

Share a Coke with #HASHTAG

Advertising that Works!

This week’s “Advertising that Works!” is from Coca-Cola. Have you purchased a single coke or diet coke in a convenient store lately? Well I did, and I noticed on the bottle it had my name! It said, “Share a Diet Coke with Karen!” It quite honestly, made my day!

In the last few weeks there has been a growing trend for friends and colleagues to post a picture on Twitter, Facebook or Instagram with their #ShareaCoke. The “Summer of Sharing” campaign swaps its iconic logo on 20-oz. bottles with 250 most popular first names in America. The “Share a Coke” was first launched in Australia in 2012 and since then rolled out in more than 50 countries. The 2-liter bottles support group names like “Family,” and “Friends.” The 12-oz. cans are a little more generic with “BFF,” “Star,” “Bestie,” and “Grillmaster.” The campaign will come to life online and via social media. Fans can now visit to personalize virtual bottles and share with friends. By using the #ShareaCoke hashtag, consumers can share their stories and photos for the chance to be on interactive Coke billboards across the country. But hurry because the campaign ends in August at the end of the summer.