Advertising that Works: Oreo Thins For the Win

Oreos, but…better for you? The same great taste, but…smaller? Brilliant!

At least that’s what the new Oreo Thins Ads would have us believe, and we think they’re doing a very convincing job.

Image courtesy of
Image courtesy of

The latest series of ads for the new Oreo Thins (a permanent addition to the Oreo cookie family) emphasizes a “sleek” and “clean” feel with few words and large, impactful images of the cookies–which look totally delicious, just smaller.

Image courtesy of
Image courtesy of

The way they emphasize how “thin” the cookies are in the ad designs play into a cultural interest in healthier eating, as well as the constant shift toward slimmer, sleeker products in the tech world. For instance, the ad above shares some similarities with this ad for the Apple iPad Mini:

Image courtesy of
Image courtesy of

The iPad is sexy, so Oreos are sexy, too! The Oreo Thin ad campaign is also making clever use of celebrity and social media–for instance, not long ago, actor and comedian Neil Patrick Harris sent out this tweet:

NPH Oreo Tweet

Accompanied by this charming Instagram post:

NPH Oreos instagram

If that doesn’t make you want Oreo Thins, I don’t know what will.

For these reasons, we have to officially declare the Oreo Thins campaign to be some Advertising that Seriously Works!

Oreo Has a History of Quality Ads…Check it Out:

National Creamsicle Day!

Celebrate the Day

It’s National Creamsicle® Day! This enjoyable frozen treat is the perfect way to sit back, relax, and cool down on a hot August day. The combination of vanilla cream and fruity ice is pure genius! Especially frozen and on a stick!

Creamsicle® is now a registered trademark. But according to me it’s more of a flavor than a product. I remember having Dreamsicle’s Push Pops as a kid. Creamsicle® popsicles are not the same as Dreamsicles but they are basically the same flavors of cream and orange flavor. Now you can get cakes, pies, alcoholic drinks, and Oreo cookies all in the same wonderful flavor. And the brand Creamsicle® Popsicles have that same creamy inside for orange, raspberry and blueberry. We’re celebrating National Creamsicle® Day, are you?