Quilts, Inc. has been a valued client of Hunter-McMain, Inc. and it’s small division, Cheep Cheep Postcards™, since 1991. Hunter-McMain has served the advertising and graphic design needs of a wide variety of businesses in the Houston community since 1989, but our relationship with Quilts, Inc. is unique. With the growth of our two companies has come expanding opportunities for advancement and collaboration. Now, we are delighted to announce that our Cheep Cheep Websites™ division is designing a new website for Quilts as well! We anticipate being ready to unveil the new website design before the new year.
This month, in addition to developing the new website, the designers at Hunter-McMain, Inc. and The Cheeps are busily preparing advertising materials for Houston’s annual International Quilts Shows, which will take place October 24-November 1 at the George R. Brown Convention Center. The International Quilt Festival is the largest convention held in Houston each year, as well as the largest annual quilt show in the world.
Hunter-McMain and The Cheeps are dedicated to providing creative advertising and graphic design services for many long-term clients, but we have an especially long and fruitful relationship with Quilts, Inc. According to Hunter-McMain’s founder and CEO Jeanne Parker, “Although we’ve been doing work for Quilts for over twenty years, each year is just as exciting as the last! They started with just one show, and now they’ve expanded to multiple shows in major cities. They’ve grown and we’ve grown with them.”
In anticipation of the upcoming Quilts Shows, Hunter-McMain is giving away free tickets to the annual Houston Quilt Festival (Oct.24-26) to the first 10 people to like and share this article on social media! Be sure to tag us in your share on Twitter, Facebook or Pinterest, and message us for details on where to pick up your tickets! (must be in the Houston area to be eligible)
Welcome back! To recap: last week, we talked about “borrowed” images, and before that we covered ads with too much text! Today we’re covering number eight on our list:
“Please, Read the Rate Card!”
Ah, do you hear that? Off in the distance? you can just make out the troubled cry of many a frustrated designer.
What’s a “Rate Card,” you ask? And why should I read it?
A Rate Card is a document provided to you by the publication in which you will be placing an ad. The Rate Card contains all the information that you need about placing your ad in a publication: prices, deadlines, size requirements, and in what format your ad should be sent to us (i.e., .pdf, .cps, or .tif). Often, the Rate Card will look something like this:
The publication where you’ll be placing your ad will always give you one of these—please read it! While working on a publication like the Quilts Buyers Guide, which contains many ads placed by different companies, designers can spend a surprisingly large amount of time fielding emails and phone calls with information about sizes, deadlines, and prices—in other words, information that can be easily found on the Rate Card.
Your designer will be happy to help you out if you have questions or difficulties with your ad! But if you check the Rate Card first, you will help ensure that the conversations with your designer are focused on more important and difficult questions than “when is this due?” For example: you want a flying squirrel in the ad? Sure, why not!
March is National Craft Month and the second week of March is National Crochet Week. Crochet is a needlework technique performed using a crochet hook plus fiber (yarn) or other similar material. Most popular items that come from crocheting are afghans, baby blankets, baby booties, scarves, hats, granny squares, shawls, purses and tote bags. Some theorizes that crochet evolved from traditional practices in Iran, South America or China, but there is no decisive evidence of the craft before its popularity in Europe before the 19th century. Crocheting is similar to knitting. It consists of pulling loops of yarn (or other fiber) through other loops, but additionally wraps the working around the hook one or more times. Crochet differs from knitting in that only one stitch is active at a time, and a single crochet hook is used instead of two knitting needles.
How appropriate for us — one of our favorite clients is Quilts, Inc. Our client has a new show called Quilt! Knit! Stitch!TM that will be happening this summer, August 14-16, in Portland, Oregon. This show will bring together lovers of fabric and fiber, thread and yarn, needle and hook in one place…where you can make new friends, learn new techniques, and shop for great new products. They’ll have unique lineup of classes, exhibitors, events and displays not found at any other show. Go to http://www.quilts.com to learn more.
What can you do this week in honor of Crochet Week?