Advertising that Works!
Per AdWeek, here is one of the best print ad campaigns of 2013-2014. Rothhammer decided to have a series of “guy-friendly” beer ads showing a bunch of a guy’s buddies mourning him because he’s fallen in love and has less time to go drinking with them.
The agency, Prolam Y&R, in Santiago, Chile has successfully created a campaign that is both whimsical, funny, and is definitely geared toward “dudes” and male camaraderie.
Hunter-McMain 